Bicycle advertisements; Newspaperdom, July 30 (Keating) and August 13 (Columbia), 1896.

In the 1890s, in the midst of America’s “bike boom,” newspaper managers encouraged their reporters to use the machines as a way to crisscross congested cities quickly and easily. Ads for bicycle companies started showing up in the journalism trade press during this period, as did articles noting the steady rise in the number of female journalists.